BOM: Competitive Landscape
September’s Box of the Month is the competitive landscape, which involves identifying competitive and alternative offerings in the market. Throughout the month we’ll highlight articles, webinars and blog posts to help you assess the strengths and weaknesses of competitors and develop a winning strategy. It’s a great opportunity to read up on how to gather competitive intelligence through win/loss and how to use the web to find quantitative answers to the key questions you ask about your competitors. You can also discover why it’s important to consider your competition at the beginning of the roadmap building process. To learn even more about the competitive landscape, register for our webinar “How Betas Give Your Product a Competitive Edge” on Sept. 21 at 1 p.m. EDT.
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