BOM: Business Plan

October’s Box of the Month is the business plan. The business plan provides an objective analysis of a market opportunity, articulating what you learned to quantify the risk and the potential. Throughout the month we’ll highlight articles, webinars and blog posts around business plan development including understanding your business and how your products fit with it and why pricing should factor into your business plan. You can also discover why it’s important to know the business plan for your product. Also, be sure to register for our webinar  “Why Your Business Plan is a Waste of Time” on Oct. 19 at 1 p.m. EDT with Gregg Scoresby, CEO of CampusLogic and Kirsten Butzow, Pragmatic Institute instructor.
Pragmatic Institute

Pragmatic Institute

Pragmatic Institute (formerly Pragmatic Marketing) has continuously delivered thought leadership in technology product management and marketing since it was founded in 1993. Today, we provide training and present at industry events around the world, conduct the industry’s largest annual survey and produce respected publications that are read by more than 100,000 product management and marketing professionals. Our thought-leadership portfolio includes the Pragmatic  Framework, eBooks, blogs, webinars, podcasts, newsletters, The Pragmatic magazine and the bestseller “Tuned In.”


To learn more about our courses and join the growing international community of more than 150,000 product management and marketing professionals trained by Pragmatic Institute, please click here.

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