Blogs, YouTube, Twitter: Are your customers there?
Many marketers today are enamored with blogging and wikis and Facebook and YouTube and Twitter and all the new social media outlets. But make sure these tools reach your buyers. My buyers--executives at technology-based product vendors--are reading blogs; my customers are monitoring Twitter via #prodmgmt and #pmi.
The trick to any new technology or media is not whether it's cool; the trick is to find those techniques that are effective in reaching your customers.
If you're not reading blogs (and I think you should be), set up an account at Google, and then subscribe to one of the many blogs featured on Pragmatic Institute's website, including my own at ProductMarketing.com.
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