Blogging my newest book

David is Blogging his newest book: I have started writing a new book tentatively titled 'The New Rules of Marketing and PR' and I need your help! I'll be blogging the book as I go through the research, writing, editing, and marketing process and I invite you to follow along, to contribute to the process, to offer suggestions, and to argue with me when I get off track. The book will take about 4 months to write. Please join me. How the world has changed. Writing a book used to be like programming with the waterfall model; write the entire book, send it to an editor, fix bugs, deliver. Nowadays an author can post ideas--in any order--and get instant feedback. Sounds like iterative development to me. It should be fun to watch David's book take shape.
Steve Johnson

Steve Johnson

Steve Johnson was a founding instructor at Pragmatic Institute, a role he held for more than 15 years before he left to start Under10 Playbook. In his return to Pragmatic Institute, Steve supports the complete learning path for product teams, ensuring they are fully armed for success. 

Over the course of his career, Steve has helped thousands of companies and tens of thousands of product professionals implement product management processes. He has worked in the high-tech arena since 1981, rising through the ranks from product manager to chief marketing officer. Steve has experience in technical, sales and marketing management positions at companies that specialize in both hardware and software. In addition, he is an author, speaker and advisor on product strategy and product management.


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