Blogging my newest book
David is: I have started writing a new book tentatively titled 'The New Rules of Marketing and PR' and I need your help! I'll be blogging the book as I go through the research, writing, editing, and marketing process and I invite you to follow along, to contribute to the process, to offer suggestions, and to argue with me when I get off track. The book will take about 4 months to write. Please join me. How the world has changed. Writing a book used to be like programming with the waterfall model; write the entire book, send it to an editor, fix bugs, deliver. Nowadays an author can post ideas--in any order--and get instant feedback. Sounds like iterative development to me. It should be fun to watch David's book take shape.
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