Blogfest: is domain knowledge a requirement?

In Everyone needs to know what we do here, I wrote:

The fastest way to lose credibility in a technology company is to say that you don’t understand technology. It’s okay to say that you don’t understand a new idea or a new implementation but to be effective in technology marketing and product management requires domain and technology expertise. People who tell you otherwise probably aren't very effective in working with technical products.

I was curious what others thought about the importance of domain knowledge so we asked some of our favorite bloggers to comment:

You can read my original article with their comments appended.

Steve Johnson

Steve Johnson

Steve Johnson was a founding instructor at Pragmatic Institute, a role he held for more than 15 years before he left to start Under10 Playbook. In his return to Pragmatic Institute, Steve supports the complete learning path for product teams, ensuring they are fully armed for success. 

Over the course of his career, Steve has helped thousands of companies and tens of thousands of product professionals implement product management processes. He has worked in the high-tech arena since 1981, rising through the ranks from product manager to chief marketing officer. Steve has experience in technical, sales and marketing management positions at companies that specialize in both hardware and software. In addition, he is an author, speaker and advisor on product strategy and product management.


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