B2B marketing budgets down; pipeline acceleration programs are up
A SiriusDecisions study of B2B companies revealed that 44% of companies report a drop in budget, but many are doubling their pipeline acceleration programs. Worst hit are advertising and events.
“ When breaking down proposed marketing spend, SiriusDecisions found that companies with $101-$500 million in revenue are making cuts. Organizations with at least $1 billion in revenue are cutting back as well… “
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