B2B marketing budgets down; pipeline acceleration programs are up

image A SiriusDecisions study of B2B companies revealed that 44% of companies report a drop in budget, but  many are doubling their pipeline acceleration programs.  Worst hit are advertising and events.

“ When breaking down proposed marketing spend, SiriusDecisions found that companies with $101-$500 million in revenue are making cuts. Organizations with at least $1 billion in revenue are cutting back as well… “ 

David Daniels

David Daniels

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