Are You Your Own Worst Enemy? | Hollis Tibbetts
I saw a pretty snarky coffee mug for sale on pragmaticmarketing.com (an excellent site, by the way) the other day. It was borderline offensive, but none-the-less true. It said "Your opinion, although interesting, is irrelevant". A nicer and more diplomatic way to put it would be "the only things that count are what the (target) customers for your product think, want, and are willing to spend money for". But that wouldn't sell many coffee mugs. via Are You Your Own Worst Enemy? | Hollis Tibbetts. Snarky and borderline offensive. That's me! Who is listening to the market? Are they listening systematically or anecdotally? Read Hollis's piece on Are You Your Own Worst Enemy? to explore this further. Alas, in the absence of market facts, opinions and politics prevail.
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