and speaking of being passionate

Have you considered submitting an article to accepts articles about product management topics from anyone involved with product management or product marketing in technology. Articles should explain a point of view or a product marketing technique with examples and case studies. Ask yourself, 'Is this actionable by a product manager?' Articles for the print journal are usually archived on the web site.

Learn more at Submitting articles to

Steve Johnson

Steve Johnson

Steve Johnson was a founding instructor at Pragmatic Institute, a role he held for more than 15 years before he left to start Under10 Playbook. In his return to Pragmatic Institute, Steve supports the complete learning path for product teams, ensuring they are fully armed for success. 

Over the course of his career, Steve has helped thousands of companies and tens of thousands of product professionals implement product management processes. He has worked in the high-tech arena since 1981, rising through the ranks from product manager to chief marketing officer. Steve has experience in technical, sales and marketing management positions at companies that specialize in both hardware and software. In addition, he is an author, speaker and advisor on product strategy and product management.

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