An engineer roasts "marketecture"

Alas, "Marketecture" is often a term of scorn used by developers and engineers:

Ideally, you should use marketecture to free yourself from the technical and refocus on how the product solves problems for buyers. Now that's a marketecture I can believe! Or as Adele would say, "Got a great product? Get over it." Talk to buyers about solving their problems, not about your features. DCPs indeed.

Steve Johnson

Steve Johnson

Steve Johnson was a founding instructor at Pragmatic Institute, a role he held for more than 15 years before he left to start Under10 Playbook. In his return to Pragmatic Institute, Steve supports the complete learning path for product teams, ensuring they are fully armed for success. 

Over the course of his career, Steve has helped thousands of companies and tens of thousands of product professionals implement product management processes. He has worked in the high-tech arena since 1981, rising through the ranks from product manager to chief marketing officer. Steve has experience in technical, sales and marketing management positions at companies that specialize in both hardware and software. In addition, he is an author, speaker and advisor on product strategy and product management.

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