A Lesson On Core Competency | The Marketing Blog

A core competency is something you or your business does extremely well, better than anyone else.  At first I thought that Amazon did book sales better than anyone else.  And for a while they did.  They built warehouses, advanced logistics, and marketing that was second to none.  But do you know what they did even better than that? The online customer buying experience. Read more in A Lesson On Core Competency | The Marketing Blog. My challenge to you this week is to find your core (or distinctive) competencies. What is unique about you, your company, your products?
Steve Johnson

Steve Johnson

Steve Johnson was a founding instructor at Pragmatic Institute, a role he held for more than 15 years before he left to start Under10 Playbook. In his return to Pragmatic Institute, Steve supports the complete learning path for product teams, ensuring they are fully armed for success. 

Over the course of his career, Steve has helped thousands of companies and tens of thousands of product professionals implement product management processes. He has worked in the high-tech arena since 1981, rising through the ranks from product manager to chief marketing officer. Steve has experience in technical, sales and marketing management positions at companies that specialize in both hardware and software. In addition, he is an author, speaker and advisor on product strategy and product management.

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