Always looking for a large unmet need

Intuit does many things right including seeing problems that others have missed. They introduced Quicken and Quickbooks despite dozens of competitors and became the dominate player by focusing on the problems that regular people were having. And now they're entering health care billing to help people get their arms around the ridiculous morass of bills and past due notices.

In Less Insult From Injury, BusinessWeek Online's Susan Berfield writes,

They visited dozens of people in their homes to see how they handled all of the bills and statements generated by the health-care system. Their conclusions were that people would spend hours to get even a few dollars out of their insurance companies, and that they wanted some way to assert control at a time when their lives had been upended by health concerns.

As Chief Executive Steve Bennett says: "We are always looking for a large unmet need that we can solve."

Steve Johnson

Steve Johnson

Steve Johnson was a founding instructor at Pragmatic Institute, a role he held for more than 15 years before he left to start Under10 Playbook. In his return to Pragmatic Institute, Steve supports the complete learning path for product teams, ensuring they are fully armed for success. 

Over the course of his career, Steve has helped thousands of companies and tens of thousands of product professionals implement product management processes. He has worked in the high-tech arena since 1981, rising through the ranks from product manager to chief marketing officer. Steve has experience in technical, sales and marketing management positions at companies that specialize in both hardware and software. In addition, he is an author, speaker and advisor on product strategy and product management.


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