A one-page ebook

Bad-usability-calendar-2009 I was laughing over the 2009 Bad Usability Calendar when I realized that it was a one-page ebook. 12 usability mistakes illustrated on a single page with over 2000 downloads in under a week. David Meerman Scott has convinced me; I am a big believer in ebooks. Nobody likes a hard-sell! How could you get your customers and non-customers to spread your message? Write an ebook! Explain the three or four (or 40 or 50!) things that you and your company know that others do not. How can you harness the power of the web to get customers to tell your message to their friends? (and she told two friends, and she told two friends, and so on and so on...)
Steve Johnson

Steve Johnson

Steve Johnson was a founding instructor at Pragmatic Institute, a role he held for more than 15 years before he left to start Under10 Playbook. In his return to Pragmatic Institute, Steve supports the complete learning path for product teams, ensuring they are fully armed for success. 

Over the course of his career, Steve has helped thousands of companies and tens of thousands of product professionals implement product management processes. He has worked in the high-tech arena since 1981, rising through the ranks from product manager to chief marketing officer. Steve has experience in technical, sales and marketing management positions at companies that specialize in both hardware and software. In addition, he is an author, speaker and advisor on product strategy and product management.

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