A one-page ebook
I was laughing over the 2009 Bad Usability Calendar when I realized that it was a one-page ebook. 12 usability mistakes illustrated on a single page with over 2000 downloads in under a week. David Meerman Scott has convinced me; I am a big believer in ebooks. Nobody likes a hard-sell! How could you get your customers and non-customers to spread your message? Write an ebook! Explain the three or four (or 40 or 50!) things that you and your company know that others do not.
- Why product management is a strategic role, not a janitorial one. (Have you read my ebook on The Strategic Role of Product Management?)
- Why measuring ROI is not always a good thing as David explained in Lose Control of your Marketing! Why marketing ROI measures lead to failure.
- Why the "old way" of developing products is flawed, giving way for the Agile Manifesto.
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