A January report by Keynote Systems

A January report by Keynote Systems found that many messages sent via Short Message Service (SMS) are never arriving at their destination. The study conducted in the United States found 7.5 percent of messages are not received. That may sound like a small number but the performance gap has implications for companies trying to get SMS to catch on for businesses and consumers in the U.S.

Steve Johnson

Steve Johnson

Steve Johnson was a founding instructor at Pragmatic Institute, a role he held for more than 15 years before he left to start Under10 Playbook. In his return to Pragmatic Institute, Steve supports the complete learning path for product teams, ensuring they are fully armed for success. 

Over the course of his career, Steve has helped thousands of companies and tens of thousands of product professionals implement product management processes. He has worked in the high-tech arena since 1981, rising through the ranks from product manager to chief marketing officer. Steve has experience in technical, sales and marketing management positions at companies that specialize in both hardware and software. In addition, he is an author, speaker and advisor on product strategy and product management.

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