A house with no front door

Saeed Khan writes,

In my effort to build products with limited resources, I often spend time justifying the need for features. Market facts provide quantification for the requirements and usage scenarios put them in context. But too often, I still face the usual questions from the engineers over each requirement:

  • Is this feature critical for this release?
  • How many customers have asked for it?
  • Are there any workarounds?
  • Would we lose deals if we didn't have it?

And my least favorite:

  • Of all of these features, if you could have only one, which one would you choose?

Why they persist in asking this question, I don't know. It's like asking, "Of all of the doors on the house, if you could only have one, which one would you choose?"

Read about A house with no front door.

Steve Johnson

Steve Johnson

Steve Johnson was a founding instructor at Pragmatic Institute, a role he held for more than 15 years before he left to start Under10 Playbook. In his return to Pragmatic Institute, Steve supports the complete learning path for product teams, ensuring they are fully armed for success. 

Over the course of his career, Steve has helped thousands of companies and tens of thousands of product professionals implement product management processes. He has worked in the high-tech arena since 1981, rising through the ranks from product manager to chief marketing officer. Steve has experience in technical, sales and marketing management positions at companies that specialize in both hardware and software. In addition, he is an author, speaker and advisor on product strategy and product management.

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