A Fun Example of Price Segmentation


A reader sent me the following:

Hi Mark,

Your flexible pricing article on linked-in reminded me of this pricing strategy I encountered in my recent trip to the Philippines. I personally took the attached photo in a public toilet next to a remote area of interest to tourists (Taal Volcano). This is aimed at tourists for sure as 50 peso = 1 USD this is far too high for the average Philippino. However, I did find it amusing as they took care to practice flexible pricing reflecting the value to the customer.

Best regards,

Yes, I loved this! Congrats to Wisam for recognizing this as price segmentation. Charge more to people who are willing to pay more. I can’t add anything more.

If you see any pricing situation that strikes you as funny, or unfair, or ridiculous, or simply unusual, please send it to me. Feel free to send a picture, an article, an ad, whatever describes the situation. It would be great if you could also include how the pricing made you feel. I’d love to see them all and I’ll share some with my readers (anonymously if you’d like).

Mark Stiving

Mark Stiving

Mark Stiving is chief pricing educator with Impact Pricing LLC. Connect with him on LinkedIn

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