A Field Guide to Hiring

Joel writes in A Field Guide to Developers: "You can advertise in all the right places, have a fantastic internship program, and interview all you want, but if the great programmers don't want to work for you, they ain't gonna come work for you. So this article will serve as a kind of field guide to developers: what the're looking for, what they like and dislike in a workplace, and what it's going to take to be a top choice for top developers."

Everything Joel says about programmers is equally true for product managers--really, for any technical employee. What draws developers and product managers to technology is clarity: things are true or they're not; things work or they don't. Compare Joel's field guide remarks with your environment. What can we--should we, must we--do differently?

Steve Johnson

Steve Johnson

Steve Johnson was a founding instructor at Pragmatic Institute, a role he held for more than 15 years before he left to start Under10 Playbook. In his return to Pragmatic Institute, Steve supports the complete learning path for product teams, ensuring they are fully armed for success. 

Over the course of his career, Steve has helped thousands of companies and tens of thousands of product professionals implement product management processes. He has worked in the high-tech arena since 1981, rising through the ranks from product manager to chief marketing officer. Steve has experience in technical, sales and marketing management positions at companies that specialize in both hardware and software. In addition, he is an author, speaker and advisor on product strategy and product management.


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