A big fish...
...in a small pond.
One of the better competitive strategies is to "be where they ain't." Instead of being the small fish in a big pond, be a big fish in a small pond.
I talked with a company this week that is focused on beating the big guys at their own game. But their product doesn't have all the features necessary to compete and their only option seems to be to offer fewer features for a lot less money. In the big boy game, only the #1 or #2 vendor makes any money.
What's your competitive strategy? Is it "out-spend the leader in development and marketing"? (good luck with that!) Or are you focusing on a market segment that values your unique selling proposition?
Are you taking on the big guys? Or are you a big fish in a small pond?
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