5 things to improve launch performance in 2008

The Launch Clinic think tank has been hard at work developing a list of things you can do to improve the launch performance in your organization this year.

2008 Todo List

#1 - Implement a launch methodology or framework - forgive me for being a little self-serving but we know it works.  We hope you use our approach but what’s most important is it should be on the top of your 2008 list.

#2 - Use a dedicated Launch Manager - product managers are often the go-to-guys for managing a launch but they have too much on their plate.  As a result launch planning suffers and so do sales.

#3 - Start a blog - be sincere and talk about what you are passionate about.  A blog is a great way to build a following and get feedback.  It’s so easy to start a blog nowadays there’s just no excuse.  If your IT guys are in the way then use an outside service.  The information you share and gain is just too important to wait.

#4 - Start using cross-functional teams - CFTs work and successful companies know it.  All it takes is a little know-how and some patience but the rewards are immense.

#5 - Get better acquainted with your sales team - this are the guys who are on the front lines every day and have direct feedback with customers.  Get out in the field with them at least once a month to see what’s going on.  What you’ll learn will amaze you.

David Daniels

David Daniels


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