11 tips for great speeches

Guy Kawasaki offers these 11 tips on giving speeches in How to Get a Standing Ovation. The point of course is not to get the standing ovation but to deliver excellent speeches. In particular his tip "Cut the sales pitch" is one that everyone needs to remember. Delivering your content is the reason for speeches. If it's a good speech and you actually have something interesting to say, people will flock to learn more about whatever you're selling.

Steve Johnson

Steve Johnson

Steve Johnson was a founding instructor at Pragmatic Institute, a role he held for more than 15 years before he left to start Under10 Playbook. In his return to Pragmatic Institute, Steve supports the complete learning path for product teams, ensuring they are fully armed for success. 

Over the course of his career, Steve has helped thousands of companies and tens of thousands of product professionals implement product management processes. He has worked in the high-tech arena since 1981, rising through the ranks from product manager to chief marketing officer. Steve has experience in technical, sales and marketing management positions at companies that specialize in both hardware and software. In addition, he is an author, speaker and advisor on product strategy and product management.


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