10 Megatrands in B2B Marketing 2008
From the Economist Intelligence Unit (EIU) report of the same title. These "megatrends" were culled from two surveys. The first surveyed 141 executives that provide B2B services internationally. The second surveyed 800 users of B2B services. The geographical distribution was broad. Click here to download the complete report (PDF). Thanks to Technobable 2.0. Interesting is what the survey respondents say are their objectives and how we will best be able to get their attention…
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