The Most Common Marketing KPI Mistakes

Modern marketers have exposure to a full range of promotional platforms, and new ones are cropping up every other day. This makes it possible for both small and large companies to reach their target...
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Stakeholder Communications

“It’s hard to make predictions, especially about the future.” Danish proverb What does “second quarter” mean to you? For most technical teams, the second quarter is when...
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Types of Data Needed for a Successful Win/Loss Analysis

A win/loss analysis is one of the most critical analyses that a product marketer can create to benefit their teams. Conducting interviews and collecting data can help your entire organization improve...
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What Is Value-Based Pricing?

Value-Based Pricing (VBP) means to charge what your customers are willing to pay (WTP). This is a simple concept to understand and probably impossible to implement. Every buyer has a different WTP....
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7 Metrics Every Product Marketing Manager Should Know

Tracking Leads is a Waste of Time One of the most common ways to measure the performance of a product marketing manager is by the number of leads she generates. The approach comes from the old sales...
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7 Metrics Every Product Marketing Manager Should Know

 One of the most common ways to measure the performance of a product marketing manager is by the number of leads she generates. The approach comes from the old sales phrase “It’s a...
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Metrics

The Most Common Marketing KPI Mistakes

Modern marketers have exposure to a full range of promotional platforms, and new ones are cropping u…
Read More

Stakeholder Communications

“It’s hard to make predictions, especially about the future.” Danish proverb What …
Read More

Types of Data Needed for a Successful Win/Loss Analysis

A win/loss analysis is one of the most critical analyses that a product marketer can create to benef…
Read More

What Is Value-Based Pricing?

Value-Based Pricing (VBP) means to charge what your customers are willing to pay (WTP). This is a si…
Read More

7 Metrics Every Product Marketing Manager Should Know

Tracking Leads is a Waste of Time One of the most common ways to measure the performance of a produc…
Read More

7 Metrics Every Product Marketing Manager Should Know

 One of the most common ways to measure the performance of a product marketing manager is by th…
Read More