Influencing the Product Roadmap

One of the fastest-growing social gaming giants doesn’t play around when it comes to developing future products.
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The Importance of AI in B2B eCommerce

Whether it’s recommending new shows to watch on Netflix or suggesting other products to buy on Amazon, you’ve probably noticed the increased use of AI in our day-to-day lives. For B2B...
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The Most Common Marketing KPI Mistakes

Modern marketers have exposure to a full range of promotional platforms, and new ones are cropping up every other day. This makes it possible for both small and large companies to reach their target...
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Stakeholder Communications

“It’s hard to make predictions, especially about the future.” Danish proverb What does “second quarter” mean to you? For most technical teams, the second quarter is when...
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Gaining Competitive Advantage Through Upreaching

Many B2B marketers feel the pressure to reach higher into their target customer base to gain the mindshare of corporate executives and true decision makers. That growing pressure to gain visibility...
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Measurement

Influencing the Product Roadmap

One of the fastest-growing social gaming giants doesn’t play around when it comes to developin…
Read More

The Importance of AI in B2B eCommerce

Whether it’s recommending new shows to watch on Netflix or suggesting other products to buy on…
Read More

The Most Common Marketing KPI Mistakes

Modern marketers have exposure to a full range of promotional platforms, and new ones are cropping u…
Read More

Stakeholder Communications

“It’s hard to make predictions, especially about the future.” Danish proverb What …
Read More

Gaining Competitive Advantage Through Upreaching

Many B2B marketers feel the pressure to reach higher into their target customer base to gain the min…
Read More