Stakeholder Communications

“It’s hard to make predictions, especially about the future.” Danish proverb What does “second quarter” mean to you? For most technical teams, the second quarter is when...
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Be a Better Marketer with AI

“Is artificial intelligence going to take over marketers’ jobs?” is the new “Is email marketing dead?” in online marketing. Artificial intelligence (AI) is getting a lot...
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Data Science for Business Professionals

Do you know how much data humans create every day? A couple million gigabytes? A couple thousand terabytes? Not even close.
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Does an Increase in Awareness Really Increase Revenue?

I was challenged to demonstrate the causal relationship between generating awareness and revenue. Intuitively, I believe the relationship to be related, but I didn’t have sufficient data to...
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Boost Enterprise Sales With Leads From Product Trials

A majority of SaaS companies that I have built products for have brought their products to market with a sales-led, go-to-market motion. The sales reps would source new customers through outbound...
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Awareness

Stakeholder Communications

“It’s hard to make predictions, especially about the future.” Danish proverb What …
Read More

Be a Better Marketer with AI

“Is artificial intelligence going to take over marketers’ jobs?” is the new &ldquo…
Read More

Data Science for Business Professionals

Do you know how much data humans create every day? A couple million gigabytes? A couple thousand …
Read More

Does an Increase in Awareness Really Increase Revenue?

I was challenged to demonstrate the causal relationship between generating awareness and revenue. In…
Read More

Boost Enterprise Sales With Leads From Product Trials

A majority of SaaS companies that I have built products for have brought their products to market wi…
Read More