When International Market Entries Go Bad

Even companies that excel domestically can stumble when they enter foreign markets. Painful missteps often stem from a certainty that what works at home translates into wins abroad.
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Precision in the Language of Messaging

When awash with data and metrics, it’s easy for a product marketer to overlook precision in using the language of messaging. Div Manickam, director of portfolio messaging for Dell...
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4 Ways Retailers Are Using Machine Learning

Machine learning and artificial intelligence are changing the world as we know it. From our online search engines to the way we do healthcare, machine learning is behind the scenes reshaping how our...
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Types of Data Needed for a Successful Win/Loss Analysis

A win/loss analysis is one of the most critical analyses that a product marketer can create to benefit their teams. Conducting interviews and collecting data can help your entire organization improve...
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Three Steps to Implement Change

Change is a threat when done to me, an opportunity when done by me —proverb Change can be exciting, terrifying and… inevitable.
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The Amazon Effect: Dynamic Pricing Done Right

It’s no secret that Amazon is dominating the e-commerce market. Within a span of a few years, they managed to out-sell and out-perform former giants like Toys “R” Us, Barnes &...
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When to Launch? That’s the Question

The other day I received a message from a colleague: “One question we’re asking ourselves is the issue of continuously releasing individual features with associated Go-to-Market launches...
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Pricing Lessons from Sea World

An interesting pricing article appeared in Skift, SeaWorld’s Price Cutting Strategy is Fueling a Comeback. The title says a lot, but the details in the article are even more fascinating.
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Starbucks Price Increases: Are They Leading or Signaling?

Starbucks is raising prices. In my last blog post, I discussed the pros and cons of that decision. In this post, let’s look at some more advanced issues. When competitors announce a price...
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The Ultimate Guide to Positioning

Ask five people what positioning means and you’ll likely get five different answers. Positioning is often used in place of value proposition and vice versa; sometimes both get confused...
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Who Should Own Product Positioning?

Who should own product positioning? Product or marketing? Product positioning is a key element of product management. Positioning documents will define your product category, the problems it solves...
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Value-Based Pricing and Everyday Low Prices (EDLP)

Here’s a challenging question from a reader: “Value-based pricing” has made a buzz in the dialogues of pricing practitioners and academics. Should all companies change their pricing...
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Positioning

When International Market Entries Go Bad

Even companies that excel domestically can stumble when they enter foreign markets. Painful missteps…
Read More

Precision in the Language of Messaging

When awash with data and metrics, it’s easy for a product marketer to overlook precision in us…
Read More

4 Ways Retailers Are Using Machine Learning

Machine learning and artificial intelligence are changing the world as we know it. From our online s…
Read More

Types of Data Needed for a Successful Win/Loss Analysis

A win/loss analysis is one of the most critical analyses that a product marketer can create to benef…
Read More

Three Steps to Implement Change

Change is a threat when done to me, an opportunity when done by me —proverb Change can be exci…
Read More

The Amazon Effect: Dynamic Pricing Done Right

It’s no secret that Amazon is dominating the e-commerce market. Within a span of a few years, …
Read More

When to Launch? That’s the Question

The other day I received a message from a colleague: “One question we’re asking ourselve…
Read More

Pricing Lessons from Sea World

An interesting pricing article appeared in Skift, SeaWorld’s Price Cutting Strategy is Fueling…
Read More

Starbucks Price Increases: Are They Leading or Signaling?

Starbucks is raising prices. In my last blog post, I discussed the pros and cons of that decision. I…
Read More
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