After being in the market research industry for nearly...
Product Marketing & Management
Author: TRG TRG
Using Win-Loss Analysis to Improve Sales Alignment
Because you’re reading this blog, your role likely involves making...
Scaling and Positioning Sprout Social Product Marketing Team
Sprout Social, which develops social media management, advocacy and analytics...
The Key Hard and Soft Skills for Product Marketers
The role of soft and hard skills is a hot...
Influencing the Product Roadmap
One of the fastest-growing social gaming giants doesn’t play around...
On Product Marketing at Uber
Founded in 2009 and officially launched in 2011, Uber Technologies...
Pragmatic Live Transcripts (Prioritizing Your Product Launch)
Listen to the podcast episode here. Rebecca Hello and welcome...
Applying Product Management Skills to Address Emotional and Behavioral Health Needs
One in four people in the world will be affected...
Predictive Analytics in Action: Using Insights to Drive Success
How one company successfully harnessed the fragmented nature of smaller...
Going with More Than Your Gut: How a Software Startup Trained Its Leaders and Coached Its Customers to Success
Your instincts only take you so far in business. What...