Someone recently asked: Why can’t people simply say that, effectively,...
Product Marketing & Management
Author: Steve Johnson
Steve Johnson was a founding instructor at Pragmatic Institute, a role he held for more than 15 years before he left to start Under10 Playbook. In his return to Pragmatic Institute, Steve supports the complete learning path for product teams, ensuring they are fully armed for success.
Over the course of his career, Steve has helped thousands of companies and tens of thousands of product professionals implement product management processes. He has worked in the high-tech arena since 1981, rising through the ranks from product manager to chief marketing officer. Steve has experience in technical, sales and marketing management positions at companies that specialize in both hardware and software. In addition, he is an author, speaker and advisor on product strategy and product management.
Product Management and Agile Method
Here’s one of the most common questions we get regarding...
Product Manager vs. Project Manager
Titles are a mess. Some organizations have such a profusion...
Managers As Experts
In larger companies, titles proliferate. The role of product manager...
Stakeholder Communications
“It’s hard to make predictions, especially about the future.” —...
Market Problems and Frustrations
Much of what product managers do on a daily basis...
PRIME Your Competencies
Distinctive competency is a great tool to help identify what...
High Touch or High Volume
What kind of products do you build? Awesome products, to...
Three Steps to Implement Change
Change is a threat when done to me, an opportunity...
When to Launch? ThatÕs the Question
The other day I received a message from a colleague:...
