The Pragmatic Design ebook, “Aligning Design Activities to Business Strategy,” shares how to determine your company’s strategy so you can be intentional in your choice and recommendation of design activities.
Robert G. Cooper has spent more than 30 years studying the practices and pitfalls of 3,000+ new-product projects in hundreds of companies. His contributions include the Stage-Gate Idea-to-Launch Process, now implemented by almost 80 percent of North American companies. He has published more than 120 academic articles and 11 books, including the best-selling ?Winning at New Products? (Basic Books, 2011). He is a Professor Emeritus of Marketing and Technology Management at the Michael G. DeGroote School of Business at McMaster University in Ontario, Canada and Distinguished Research Fellow at the Institute for the Study of Business Markets at Penn State University in Pennsylvania. He can be reached at firstname.lastname@example.org.