Michael Mace

Webinar
Market Definition: Best Practices for Uncovering Market Problems
Feb 25, 2020 -

When building a strategy, how do you define the market you want to serve?

Is that market desirable? Viable? Feasible?

Today’s most innovative companies start with the customer and a deep understanding of their underlying needs to define the market, then use testing and feedback to validate strategies at every stage.

Feb 25, 2020 -

When building a strategy, how do you define the market you want to serve?

Is that market desirable? Viable? Feasible?

Today’s most innovative companies start with the customer and a deep understanding of their underlying needs to define the market, then use testing and feedback to validate strategies at every stage.