Megan Headley is research director at TrustRadius, where she is responsible for ensuring that the review platform offers the most useful, insightful and trustworthy end-user data for B2B buyers. As such, she and her team regularly conduct research into the technology buying process. TrustRadius also works with technology vendors to help them get their customers on the record, authentically and at scale, to engage and convert buyers in their own marketing channels. Prior to joining TrustRadius, Megan was director of sales and marketing at a media company. Email Megan at email@example.com, or connect on LinkedIn at linkedin.com/in/meganfheadley.