Jennifer Webb, senior brand manager, For Dummies B2B Solutions, John Wiley and Sons, Inc., is an experienced brand and B2B marketer with more than 20 years of marketing experience. She specializes in lead generation campaigns for Dummies B2B sales teams and cultivating Dummies partnerships with emphasis on multi-touch nurture campaigns using a wide range of content, including infographics, Slideshares, videos and white papers.
