David Meerman Scott

Blog Post
In an Era of Automation and AI, Your Customers Need Your Humanity
Feb 04, 2020 -

Marketers today recognize how the automation of our world holds tremendous opportunities for their business. However, many of us act as if that’s the only option.

Feb 04, 2020 -

Marketers today recognize how the automation of our world holds tremendous opportunities for their business. However, many of us act as if that’s the only option.

Article
From Passive to Passionate: Turning Customers into Fans
Nov 06, 2019 -

Creating a fandom is a must for successful products and companies, and it’ll turn your current and prospective customers into fanatics.

Nov 06, 2019 -

Creating a fandom is a must for successful products and companies, and it’ll turn your current and prospective customers into fanatics.

Article
The Egoless Company
Sep 23, 2009 -

Award-winning companies vary on many dimensions but they all share a focus on products and services that solve customer problems instead of what's important for the company.

Sep 23, 2009 -

Award-winning companies vary on many dimensions but they all share a focus on products and services that solve customer problems instead of what's important for the company.