David Meerman Scott

Article
From Passive to Passionate: Turning Customers into Fans
Nov 06, 2019 -

Creating a fandom is a must for successful products and companies, and it’ll turn your current and prospective customers into fanatics.

Nov 06, 2019 -

Creating a fandom is a must for successful products and companies, and it’ll turn your current and prospective customers into fanatics.

Article
The Egoless Company
Sep 23, 2009 -

Award-winning companies vary on many dimensions but they all share a focus on products and services that solve customer problems instead of what's important for the company.

Sep 23, 2009 -

Award-winning companies vary on many dimensions but they all share a focus on products and services that solve customer problems instead of what's important for the company.