I was challenged to demonstrate the causal relationship between generating...
Product Marketing & Management
Author: Dave Daniels
Dave Daniels is the VP of customer success at Pragmatic Institute. His mission is to ensure that each Pragmatic Institute customer has what they need to successfully implement the Pragmatic Institute Framework. For over two decades Dave has helped technology companies succeed as a software developer, sales engineer, product manager, product marketing manager, executive, leader and entrepreneur. Dave enjoys snowboarding, CrossFit and barbecue. He's a dad of three amazing kids and the product of a military family. Dave has a BS in computer science with a minor in mathematics from Columbus State University. Contact him at ddaniels@pragmaticmarketing.com.
Product Marketing or Product Management
Roles Before Titles The job titles product marketing managerand product...
Sample Product Marketing Manager Job Description
As a product marketing manager, you are responsible for making...
Ask the Experts: How do I create an effective cross functional launch team?
How do I create an effective cross functional launch team?
How to Say No Without Getting Fired
Your answer doesn't always have to be yes.
Ask the Experts: When Should We Look at Introducing Product Marketing Managers into the Product Management Mix?
Pragmatic Institute answers your questions about adding product marketing management.
6 Secrets of a Winning Product Launch
A product launch is a critical time for an early...
Goals, Readiness and Constraints: The Three Dimensions of Product Launch
Many companies mistakenly believe their product will sell itself and...
