Author: Craig Stull

Author

  • Craig Stull

    During his 20 years leading software product management groups, Craig Stull realized the industry had a distinct need for more strategic planning in product management. He created the world-renowned Pragmatic Institute Framework to fill that void. From there, it quickly became clear that the Framework could easily be leveraged throughout the technology space to ensure development of more strategic, market-driven products—inspiring Craig to establish Pragmatic Institute Inc. in 1993.  With the proven Framework, and the conviction and passion for which Craig is known, it took little time for the Pragmatic Marketing courses to  become the standard for successful product management. Since then, Pragmatic Institute has trained more than 75,000 product managers and has been honored five times by Inc. magazine as one of the fastest-growing private companies in America. In addition to serving as the CEO of Pragmatic Institute, Craig frequently is requested as a speaker at industry events and is co-author of “Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs,” a guide designed to help companies create “resonators” that people buy to make their lives better.

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