The Pragmatic Design ebook, “Aligning Design Activities to Business Strategy,” shares how to determine your company’s strategy so you can be intentional in your choice and recommendation of design activities.
During his 20 years leading software product management
groups, Craig Stull realized the industry had a distinct need for more
strategic planning in product management. He created the world-renowned
Pragmatic Institute Framework to fill that void.
From there, it quickly became clear that the Framework
could easily be leveraged throughout the technology space to ensure
development of more strategic, market-driven products—inspiring Craig to
establish Pragmatic Institute Inc. in 1993.
With the proven Framework, and the conviction and passion
for which Craig is known, it took little time for the Pragmatic
Marketing courses to become the standard for successful product
management. Since then, Pragmatic Institute has trained more than 75,000
product managers and has been honored five times by Inc. magazine as
one of the fastest-growing private companies in America.
In addition to serving as the CEO of Pragmatic Institute,
Craig frequently is requested as a speaker at industry events and is
co-author of “Tuned In: Uncover the Extraordinary Opportunities That
Lead to Business Breakthroughs,” a guide designed to help companies
create “resonators” that people buy to make their lives better.