Each month we highlight a different box of the framework, providing you convenient access to tools, tips and best practices to help you implement the Pragmatic Institute philosophies in your company..


Constant Communication in a Rapidly-Changing Market
May 26

BOM Calendar

Which box are you excited to learn about? Download our 2020 BOM calendar >

Market Problems

The 10-Second Customer Attention Test

Boost the attention-grabbing power of your sales tools to capture your audience’s attention.
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Marketing Across Borders-Creating Effective GTM Strategies in Multiple Markets

Forward-thinking product marketers are shifting their thinking to make inroads across geographies.
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Secrets of Successful Women

Want to know a secret? Successful women in product say—whether by nature or nurture—you …
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Maybe We Should Be Problem Managers

If you ask people from development, sales and marketing what product management’s responsibili…
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How to Become a Marketing Scientist

Close your eyes for a moment and transport yourself back to your grade-school or middle-school clas…
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How to Change Your Culture Using Market Data

I remember how excited I felt about what I’d learned after attending my first Pragmatic Insti…
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Ask the Experts: Do you have any tips for implementing market visits at my company?

Not only can market visits change your perspective, they can also change the focus of your product …
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Role of Product Management

An effective product manager is not just support, they are the critical link to the customer.
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Selling: It Takes an Ecosystem

A solid buyer persona is like a pot of gold to a salesperson or marketer. It becomes an intelligent …
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