The Pragmatic Framework
The original is still the best
The Perfect Solution To Product
The Pragmatic Framework breaks down the essential activities needed to build and market products people want to buy. It provides you and your team with a common language that will help your organization better understand your market and the problems it faces.
The best way to really learn the Pragmatic Framework?
By taking our courses, where we’ll break down each of these 37 boxes of product awesomeness to show you practical ways to implement our tried and true strategies.
For nearly three decades, the Pragmatic Framework has helped thousands of companies around the world create and market better products, streamline the way they work and improve their bottom line.
Download Your Copy of the Framework
37 boxes is a lot to remember. Download and print a handy copy of the Pragmatic Framework to hang up at your desk, carry with you in your notebook, have tattooed on your arm—whatever helps you most.
We also have a nifty version of our framework with all the definitions included.
And a version that aligns the boxes with the courses that cover them, and their key responsibilities and required skills.
The Box Of The Month
Each month, we highlight a different box from the Pragmatic Framework, and provide you with the resources you need to successfully implement that activity into your organization.
Box title
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Explore the Framework
There are 37 activities, or boxes, that make up the Pragmatic Framework. Click on any of the boxes to see a description of that activity.
View the interactive framework on a desktop device.
Market Problems
Win/Loss
Analysis
Analysis
Distinctive competencies
Market
Competitive Landscape
Asset Assessment
Market
Definition
Definition
Distribution Strategy
Product Portfolio
Focus
Product RoadMap
Business
Plan
Plan
Pricing
Buy, Build, Partner
Product
Profitability
Profitability
Business
Innovation
Certification
Related Resources
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Positioning
Buyer Experience
Buyer
Personas
Personas
user Personas
Planning
Requirements
UseR Scenarios
Stakeholder
Comm.
Marketing
Plan
Plan
Revenue
Growth
Growth
Revenue
Retention
Launch
Programs
Awareness
Nurturing
Advocacy
Measurement
BUILD, BUY, PARTNER
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Subject covered in following course:
Enablement
Sales
Alignment
Alignment
Content
Sales Tools
Channel
Training
Support
Programs
OPerations
Events
Channels
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