In his brilliant essay “The Hedgehog and the Fox,”...
Product Marketing & Management
Day: August 25, 2020
Here’s How to Survive the Rise of AI – Become a Data Facilitator
Previously posted on July 3, 2018, on The Data...
Practical Tips for Getting to the Truth in Customer Conversations
There are a lot of ways to get to...
The Pricing Process: How Product Marketers Can Improve Revenue with a Scientific Approach
Pricing. It’s the most effective driver of revenue and profitability...
Survive or Thrive: The Role of Product Flexibility and Adaptability in the Face of a Crisis
During an economic downturn caused by a crisis like...
The Agile/Pragmatic Intersection: Blending Passions for Product and Team Success
Talk with Rob Shea and it’s hard to separate the...
Untangling Products: Focus on Desired Outcomes to Decrease Product Complexity
Many organizations struggle to define their products. They have...
Best Practices for Learning About Your Target Market
We can all think of tech companies with a failed...
People Leader, Product Leader
A passion for helping product professionals develop their expertise combined...
Leveraging Technology to Enhance Audience Feedback
It’s critical for product marketers to get accurate feedback at...
